Coca-Cola Beverages South Africa (CCBSA) has officially opened applications for its Ascend – Leaders in Training Programme 2026, offering an opportunity for ambitious graduates to join one of Africa’s most influential fast-moving consumer goods (FMCG) organisations.
With applications closing on 30 November 2025, this programme is designed to fast-track leadership development, provide rotational exposure, and equip graduates with the skills needed to thrive in high-performance environments.
Overview of the Ascend Programme
The Ascend Programme is a flagship graduate development initiative within Coca-Cola Beverages Africa (CCBA) — the largest Coca-Cola bottler in Africa and eighth-largest globally by revenue. CCBA’s footprint spans 14 African countries, serving more than 800 000 customers through local and international beverage brands.
With over 14 000 employees, CCBA plays a central role in Africa’s beverage manufacturing and distribution landscape. The Ascend Programme is one of the organisation’s key investments in developing future leaders who can innovate, inspire, and grow within the business.
A Career-Defining Opportunity for Young Graduates
The Ascend Programme is built on the principle of developing leaders through structured learning, hands-on experience, and mentorship. Selected candidates are immersed in various areas of the business, gaining exposure to operations, commercial activities, and strategic functions.
The programme offers:
1. Rotational Business Exposure
Participants rotate across multiple business divisions, including:
- Operations
- Commercial
- Supply Chain
- Corporate Services
- Support Functions
This exposure enables graduates to gain a comprehensive understanding of the business, build cross-functional competence, and identify where their strengths and career interests align.
2. Leadership Development and Coaching
Graduates receive continuous coaching from line managers, talent specialists, and senior leaders across the CCBA network. This mentorship helps sharpen decision-making, problem-solving, and leadership behaviours.
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3. Real Business Impact
From day one, participants contribute to strategic projects and operational improvement initiatives. This hands-on involvement helps them build practical experience and demonstrate their potential in real business scenarios.
4. Personal and Professional Growth
The programme encourages a learning mindset, adaptability, and resilience — qualities essential for success in the modern workplace. Graduates learn what it means to lead with curiosity, courage, and integrity.
Key Responsibilities During the Programme
Graduates accepted into the Ascend Programme will:
- Participate in structured classroom and on-the-job training
- Work within rotating business units to gain diverse exposure
- Apply analytical thinking to business challenges
- Collaborate with cross-functional teams to deliver strategic outcomes
- Take initiative, demonstrate ownership, and drive results
- Seek feedback, embrace learning opportunities, and adapt to new situations
Each rotation is designed to help participants develop leadership capability, technical competence, and a strong understanding of how CCBA operations function.
What CCBSA Looks for in Applicants
The ideal candidate is not only academically qualified but also passionate about innovation, leadership, and continuous learning. CCBSA seeks graduates who can navigate complexity, solve real problems, and support the company’s growth strategy.
Desired Personal Qualities
- A drive to make meaningful impact
- Commitment to learning and self-development
- Empathy and care for customers, teams, and communities
- A readiness to take ownership of tasks and lead collaboratively
Leadership Behaviours
- Embracing change and feedback
- Curiosity and a willingness to challenge the status quo
- Accountability and strong work ethic
- Resilience in high-pressure environments
- Teamwork and the ability to collaborate with people from diverse backgrounds
Core Competencies
- Impact-driven mindset
- Ability to thrive in dynamic, fast-paced settings
- A desire to influence processes and outcomes
- Enjoyment of variety, teamwork, and new challenges
- Independence and attention to excellence
- Emotional intelligence and strong interpersonal communication
- Inclusive thinking and respect for diversity
Minimum Requirements
To apply for the Ascend Training Programme, applicants must meet the following criteria:
Qualifications
- A completed undergraduate degree, obtained within the past two years.
Experience & Skills
- Active involvement in leadership roles or extracurricular activities during university
- A demonstrated track record of achievement
- Proficiency in English
- Competency in MS Office (PowerPoint, Excel, Word)
- Strong communication, problem-solving, and analytical abilities
Although no formal work experience is required, evidence of leadership potential is essential.
Location and Placement
The Ascend Programme is a nationwide initiative.
- Country: South Africa
- Province: All provinces
- Placement: Based on business needs and rotational schedules
This means graduates may be deployed to different sites or functions across the country.
How to Apply
Graduates who meet the requirements can apply directly via the CCBA online recruitment platform.
Apply Here:
https://ccba.graduate.erecruit.co/candidateapp/Jobs/View/CCB251111-1
Closing Date: 30 November 2025
Reference Number: CCB251111-1
Applicants are encouraged to submit their applications early, as graduate programmes of this scale attract large numbers of candidates.
Why This Programme Matters for South Africa’s Youth
Structured graduate development programmes play a vital role in South Africa’s economic landscape. With youth unemployment remaining a challenge, initiatives like CCBSA’s Ascend Programme help bridge the gap between academic qualifications and real-world work experience.
This programme offers:
- A pathway into a highly respected multinational FMCG organisation
- Hands-on experience across key business functions
- Professional mentorship and leadership exposure
- Long-term career opportunities within the CCBA network
For graduates looking to launch a career with purpose, stability, and growth potential, the Ascend Programme is a strategic opportunity.
Frequently Asked Questions (FAQs)
1. Who is eligible to apply?
Graduates with a completed undergraduate degree from the past two years.
2. Is work experience required?
No, but leadership involvement or participation in student organisations is advantageous.
3. How long is the programme?
Although duration may vary, it typically runs between 12 and 24 months.
4. Are placements available nationwide?
Yes. CCBSA operates across South Africa, and placements depend on business needs.
5. Does the programme lead to permanent employment?
While not guaranteed, high-performing graduates may be considered for permanent roles.
6. When does the application close?
Applications close 30 November 2025.
7. Can non-South Africans apply?
Only individuals legally eligible to work in South Africa can be considered.
Final Takeaway
The CCBSA Ascend Leaders in Training Programme 2026 is more than just a graduate placement — it is a leadership development journey designed to shape young professionals into future business leaders. With structured training, mentorship, and exposure to one of Africa’s most impactful FMCG operations, the programme offers a transformative career start.
Graduates who want to contribute to Africa’s growth story, build strong leadership capability, and gain national exposure are encouraged to apply before the closing date.
Start your journey. Apply by 30 November 2025.
